WBUR follows the FCC guidelines for all on air underwriting.
Check here for information on how to become an on air WBUR underwriter.
The following guidelines apply to Content on WBUR’s website that is commissioned by underwriters and created in collaboration with WBUR’s underwriting team (“Underwriter Content” or “Sponsored Content”).
Only on air underwriters are eligible for the Underwriter Content program. Find out how to become a WBUR underwriter.
All Underwriter Content must be clearly distinguishable from editorial content. All Underwriter Content will be labeled as “From Our Underwriter” or “Sponsored Content.”
WBUR will not allow any relationship with an underwriter to compromise WBUR’s editorial integrity.
Underwriters are responsible for ensuring that Underwriter Content is adequately substantiated and complies with all applicable laws, regulations, and guidelines.
Underwriter Content does not reflect the views and choices of WBUR’s reporters and editors.
WBUR will include a disclaimer on all Underwriter Content that notes the non-involvement of WBUR’s editorial staff in curating or creating the Content and clarifies that the Content is made possible by an underwriter.
WBUR will ensure the treatment and design of Underwriter Content is clearly differentiated from its editorial content.
WBUR does not require that Underwriter Content steer clear of controversy. Indeed, we expect that Underwriter Content will sometimes address contested issues and will be written with a distinct point of view. That said, even with the caveat that Underwriter Content does not reflect the views of WBUR or its editors, WBUR will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.
WBUR may reject or remove any Underwriter Content at any time that contains false, deceptive, potentially misleading, or illegal content; is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to WBUR’s brand.